"But if serving the Lord seems undesirable to you, then choose for yourselves this day whom you will serve, whether the gods your ancestors served beyond the Euphrates, or the gods of the Amorites, in whose land you are living. But as for me and my household, we will serve the Lord." Joshua 24:15
Decisions have consequences. Your choices result either in good results or bad regrets.
Here are a few historically bad decisions that brought lasting regrets.
1) In 1977, the
senior execs at 20th Century Fox made
an astonishingly short-sighted decision. They signed over all product
merchandising rights for any and all Star Wars films to George Lucas –
in exchange for a mere $20,000 cut in Lucas’ studio paycheck. The combined
revenue from merchandising is estimated to have exceeded three billion dollars,
and continues to grow annually, making it the most lucrative deal ever struck
between an individual and a corporate studio in entertainment history.
2) In 1962, the
Beatles auditioned at the London office of Decca Records. The executive
in charge of talent rejected them: he thought they sounded too much like a
currently popular group called The Shadows (who?), and he told Brian Epstein,
their manager, “We don’t like your boys’ sound. Groups are out; four-piece
groups with guitars particularly are finished.” Well over 2 billion Beatles albums have since sold worldwide.
3) In 1876, William Orten was President of Western-Union, which had a monopoly on the most
advanced communications technology available, the telegraph. Orten was offered
the patent on a new invention, the telephone, for $100,000 (worth about $2M in
current dollars). He considered the whole idea ridiculous, and wrote directly
to Alexander Graham Bell, saying, ”After careful consideration of your
invention, while it is a very interesting novelty, we have come to the
conclusion that it has no commercial possibilities… What use could this company
make of an electrical toy?”
4) The Eastman
Kodak company developed the first digital camera in 1975, then proceeded to sit
on it (and the core technology for the cell phone, as well). They decided
not to develop it because they were afraid it would cannibalize their
film business (at one point they had a 90% share of the US film market.)
5) In the early ’80s,
Fuji entered the US film marketplace with lower-priced film and supplies, but
Kodak management believed that US consumers would never abandon their homegrown
brand. In 1984, Kodak passed on the chance to be the official film of the 1984
Los Angeles Olympics. Fuji
won the rights, which gave them the strong foothold they needed to catalyze
their growth in the US marketplace.
Kodak never fully recovered from these and
other poor decisions; in 2012 the company filed for Chapter 11 bankruptcy.
6) In 1981 Amblin
Productions called the Mars Company and offered a simple cross-promotional
opportunity: How about if we use M&Ms in our new film, giving you free
publicity, and in return, you can promote our film in your packaging? The
advertising and marketing folks at Mars said “No.” The film was ET the
Extra-Terrestrial, and the rest is history. Reeses Pieces, the
not-nearly-as-well-known M&M competitor, saw sales jump 65% in the
months after the film was released featuring their product.
Do you think there may be some regrets over these decisions?
Would a few "do overs" be in order?
Unfortunately, we don't get "do overs" we only get good results or bad regrets.
Joshua made a GREAT decision when he chose to serve the Lord! That choice led to a life of good results AND an an eternity of unspeakable joy!
I'm pretty sure he has no regrets over choosing the Lord!
Who will you choose to serve today?
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