The Lord is not slow in keeping his promise, as some understand slowness. Instead he is patient with you, not wanting anyone to perish, but everyone to come to repentance."
Jesus portrays His love for lost people in two ways. First, we see His love demonstrated in the urgency with which He searches for the lost - the sheep, the coin and the son. When we lose something we love it shows!
Second, Jesus' love for the lost is shown in the way He celebrates when the lost is found! When the lost sheep was found and brought back to the fold there was a great celebration! When the lost coin was found and returned to its proper place there was a celebration! And after the lost son returned there was a banquet to celebrate his return!
If if becomes about anything other than reaching lost people it isn't worth doing.
What is it worth to you to reach a lost family member or friend?
Think about it.